Please enjoy this interview with Bella Andre, New York Times and USA
Today best-selling author of the contemporary romance series,
The Sullivans. Then
read on to learn how you can win huge prizes as part of this blog tour,
including special romantic swag baskets for each book, an iPad Mini,
Kindle Fire, Nook Color, and Kobo eReader, and Amazon and iTunes gift
cards!
Interview with Bella Andre
about her writing habits and success
1. Tell us about writing and publishing your very first
novel. What were your expectations when you first waded into the
self-publishing pond? Is there anything you would do differently if
given another chance?
I honestly had no expectations other than some of my loyal readers
would finally get a chance to read my book – and that was enough for me.
Meeting so many new readers and fans has been icing on a cake I had no
idea was being served.
2. You’re an icon in the indie publishing community. Your
success is something we all aspire to. What do you believe has been the
greatest contributing factor to the success of your novels?
Thank you, that’s lovely to hear. I’ve so enjoyed self-publishing
these past couple of years, and I’ve been lucky to have the most
wonderful fans with me every step of the way. There are so many things
that go into success, but I think my focus and determination – along
with the best readers in the world – have been the biggest factors.
3. What was your reaction when you first found out you broke
onto the New York Times and USA Today best-sellers’ lists? How did you
celebrate?
Actually, it’s kind of a funny story. I was on my way to the RWA
National conference last summer and was sitting in the airport in
Albany, New York when I found out I had three books on the USA Today
bestsellers list. I called my husband and we had a mini celebration on
the phone. I flew into Atlanta where I was switching planes for Anaheim,
and when we landed I turned on my phone and checked my email. An agent
(not mine, I was agentless at the time) had emailed me with the title
“CONGRATULATIONS, New York Times!” That was when I found out I also had
three books on the New York Times bestseller list…and I started crying.
On the airplane. With a very conservative woman sitting next to me. She
must have thought I was losing it, because she promptly turned her back
on me.
Of course I called my husband and cried happy tears some more. That
night when I got into Anaheim, all of my closest writing friends came up
to my room and we celebrated. It was AWESOME!
4. You’ve recently shared some very exciting news—Harlequin MIRA has optioned the print rights for The Sullivans
in a record-breaking seven-figure deal. Congratulations! How did this
transpire? And how does it affect your writing and publishing plans?
Thank you, I’m beyond thrilled about it and Harlequin have been a
dream to work with. They are so incredibly enthusiastic about putting
The Sullivans
out in paperback in English all over the world, with a simultaneous
launch in the US, the UK, Canada and Australia starting this June and
going back-to-back each month with the first eight books through April
2014.
My ebook sales numbers for the self-published Sullivan series had
been growing bigger and bigger in the year since I’d started publishing
the series, and I knew a print-only deal was going to happen soon. When
so many Sullivans hit the New York Times and USA Today all at once, that
was when the publishers started calling and making offers. I truly feel
that Harlequin is the *perfect* publisher for my sexy, emotional
contemporary romance Sullivan series.
Because I retained all of my ebook, audiobook, foreign translation
and film/TV rights, I am continuing to put out my Sullivans, and other
future books, as self-published ebooks and audio books. I have released
seven Sullivan ebooks so far and the eighth (ALWAYS ON MY MIND, Lori
Sullivan’s story) will be out this spring…and I have a great idea for a
brand new series that I hope to start writing this year as well. I have
licensed the series in Brazil, France and Portugal so far, and the first
two books are already big bestsellers in Brazil, which is very
exciting.
5. You write fast! Not only do you produce several novels per
year, you produce several well written, polished novels per year. What
is your writing process like? Do you have any advice for other
wordsmiths struggling with productivity?
Thanks for the great compliment. I work so hard on my stories to make
sure they’re emotional and fun and sexy and that they take my readers
out of their lives for a little while. I write every day, everywhere, no
matter what. I don’t wait for inspiration or a muse to come calling.
Fortunately, my favorite thing is writing. In fact, today as I was
sniffling over my keyboard during a really emotional scene between my
hero and heroine, I was thinking how very happy it made me to be able to
write books all day…and to know that I have the best fans in the world
waiting to read them!
6. In the early days, what did you do to market your books? Would you recommend these strategies to writers in today’s market?
I took a really personal approach. Because I had started digital
publishing in response to my readers who had emailed asking me for
books, whenever I released a book, I individually emailed each and every
single reader to let them know about it. Now, thanks to Facebook and
Twitter, I can interact with my readers in other ways that let me spend
more time on actually writing, and I recommend doing anything that puts
you in touch with your readers.
7. How has making it big changed your approach to writing and marketing your work? Has it changed your approach?
I truly believe that my fans want me to spend more time writing and less time gabbing.
So I always err on the side of writing…and then once I’ve met my page
count goals for the day, I go onto twitter and Facebook and answer
emails.
8. You’ve connected with a large international fan base. Do
readers abroad respond differently to your novels than those in the USA?
Which countries in particular have fallen in love with your work?
I’m having a love affair with my Brazilian readers, and I also love
love love my Australia/New Zealand, UK and Canadian readers as well!
They’re so passionate and supportive of
The Sullivans – but I’ve been really fortunate to find readers everywhere have been kind and amazing.
9. You attend a lot of conferences. Recently, you delivered
the keynote address at the 2012 Book Expo America. How have conferences
contributed to your writing career?
Conferences are an amazing opportunity to stay abreast of what’s
happening in the business. I get incredible value out of networking in
the lounge and hearing what people are up to and what ideas they have.
The thing is, I truly love this business and everyone I’ve met had been
wonderful…so it’s really not work at all for me. In fact, going to a
conference and meeting with people is always such fun.
10. My, you are a busy bee! How do you find balance between
writing, publishing, and promoting your books and the rest of your life?
Any tips for the rest of us?
Give up sleep and sanity…and have an awesome husband who is happy to
take care of absolutely everything non-book-related in your life!
But seriously – get a good team behind you. I have a team of beta
readers, editors, proofers and digital file producers, I work with great
bloggers, and I also have the love and support of my family. Everyone
thinks “indie publishing” means being independent, but it’s not the case
at all. While you get to be charge of your own career and your own
vision, you also work with tons of great people to put your book out
there!
The Sullivans are on tour with Novel Publicity. Follow along for your
chance to win amazing prizes. We’ve got special romantic swag baskets
for each book, an iPad Mini, Kindle Fire, Nook Color, and Kobo eReader,
and Amazon and iTunes gift cards. WOW!
You’ll also get introduced to this amazing contemporary romance
series via excerpts as well as interviews with and guest posts from New
York Times and USA Today best-selling author, Bella Andre. You’ll
definitely want to learn more about the family that has captured the
world’s heart.
All the info you need to join the fun and enter to win amazing prizes is
RIGHT HERE. Remember, winning is as easy as clicking a button or leaving a blog comment–easy to enter; easy to win!
To Win the Prizes:
- Purchase any of the Sullivan ebooks by Bella Andre for just $4.99 (optional)
- Enter the Rafflecopter contest on Novel Publicity (go here)
- Visit today’s featured social media event (that’s where the HUGE prizes are)
About The Sullivans: In this sexy,
emotional and funny contemporary romance series, each member of the
Sullivan family will eventually find true love…usually where he or she
least expects it.
Get the eBooks via
Amazon US,
Amazon UK,
Barnes & Noble,
the iBookStore, or
the Kobo Store.
Audiobooks are also available for the first five in the series (with
more coming soon). Plus, keep an eye out for paperback editions coming
from Harlequin Romance starting Summer 2013.
~About the author~
New
York Times and USA Today bestselling author Bella Andre has always been
a writer. Songs came first, and then non-fiction books, but as soon as
she started writing her first romance novel, she knew she’d found her
perfect career. Known for “sensual, empowered stories enveloped in heady
romance” (Publishers Weekly) about sizzling alpha heroes and the strong
women they’ll love forever, nearly all of her novels have appeared on
Top 10 lists at Amazon, Barnes & Noble, Apple and Kobo.
Her books have been Cosmopolitan Magazine “Red Hot Reads” twice and
have been translated into nine languages. Winner of the Award of
Excellence, The Washington Post has called her “One of the top digital
writers in America” and she has been featured by NPR, USA Today, Forbes,
and The Wall Street Journal. She has given the keynote speech at Book
Expo America on her self-publishing success and has sold more than one
million books.
If not behind her computer, you can find her reading her favorite
authors, hiking, swimming or laughing. Married with two children, Bella
splits her time between the Northern California wine country and a 100
year old log cabin in the Adirondacks.